Our Story

Designed in Scandinavia.
Crafted for the World.

KARUU AB is a Swedish B2B activewear sourcing and manufacturing partner. We coordinate product sourcing, development, OEM/ODM requirements, quality communication, and international service for brands and professional buyers.

Sweden
KARUU AB headquarters
B2B
Wholesale and private label
OEM / ODM
Product development support

Our Mission

To help activewear buyers move from product brief to an informed sourcing decision through clear specifications, practical coordination, and responsive international service.

Our Vision

To build durable B2B relationships by keeping product requirements, approvals, documentation, and commercial next steps clear throughout the sourcing process.

Core Values

What We Stand For

Clarity

Keep specifications, decisions, and next steps visible.

Verification

Use available product evidence before making claims.

Integrity

Honest, transparent partnerships with every client.

Service

Provide responsive communication for international buyers.

Company Profile

KARUU AB — Swedish Company

Company Name
KARUU AB
Registration No.
559244-1892 (Bolagsverket)
Headquarters
Vattugatan 2A, 302 33 Halmstad, Sweden
Business Model
B2B sourcing and product coordination
Service
International buyer communication
Founded
February 2020

Company / office imagery area
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